Today’s Startup of the Day is Rex.fit.
Rex is an AI-powered calorie tracker and nutrition coach that users interact with through WhatsApp. Clients send plain-language requests for specific workouts, calorie assessments, and daily reports, and their chatbot replies instantly. Their CV-powered body scanner provides a more accurate measure of health than BMI, which lacks the specificity that a productive wellness plan requires. Rex wants to help users live longer by addressing their unique goals with data and a friend-like interface.
Rex.fit was founded by Rangel Milushev and Ahmad Roumie.