2024-05-31

Today’s Startup of the Day is Rex.fit.

Rex is an AI-powered calorie tracker and nutrition coach that users interact with through WhatsApp. Clients send plain-language requests for specific workouts, calorie assessments, and daily reports, and their chatbot replies instantly. Their CV-powered body scanner provides a more accurate measure of health than BMI, which lacks the specificity that a productive wellness plan requires. Rex wants to help users live longer by addressing their unique goals with data and a friend-like interface.

Founded in 2022

Rex.fit was founded by Rangel Milushev and Ahmad Roumie.

Startup of the Day is a daily editorial on today’s emerging startups. We focus on companies building innovative technology and try to stray away from trends. If you are interested in staying up-to-date, subscribe to our mailing list with your preferred cadence. Today’s feature was curated by Caroline of the editorial team.
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